Is This What They Mean by Customer Service?

Ask any successful person in the service industry and they will tell you the key to long term success is, and always has been, superior customer service. Quality products help, but a business going out of its way to put its clientele’s needs first will almost always succeed. People want to be treated in a certain way, the experts say, and are willing to pay handsome sums for that type of treatment. The best salespeople are always the ones who eliminate walls and build a certain rapport with their customer. As my Dad used to say, successful people tend to be the ones who “feign sincerity the best.” I guess that’s one definition of customer service. But not all customer service is good customer service. Consider this case with my mother. Continue reading “Is This What They Mean by Customer Service?”